No plan is viable without some form of research. Especially if you require outside investment you will need to demonstrate you have done a feasibility study for your new hotel concept. It will also be helpful for yourself to put your ideas on paper and benchmark them against the market to determine the chance of success. Based on our hotel Management experience we believe proper research of marketing trends is as important as other factors in Revenue Management.
We have noticed that many entrepreneurs make decisions based on assumptions when it comes to their new hotel concept. This could be very dangerous as any unforeseen change you might have to implement at a later stage due to a false assumption could bring with it additional costs that will have a negative impact on your bottom line.
A typical example we face is that operators would like to save on staffing cost by selling rooms at rates including breakfast. Offering room only prices does not fit in their cost structure and forecast, as staffing numbers need to be kept low. However we study the market we uncover that all competitors offer room only rates, especially in city destinations. This would put a hotel a significant disadvantage, and make the hotel less competitive as price among the key selection factors by consumers.
We are vastly experienced & helped so many hotels to reach greater heights. With us be rest assured with your position in the Market.
Marketing your hotel can present an array of challenges, especially in today’s age of competition. Although traditional marketing tactics such as brochures and older Marketing ways may not bring in as many customers as they once did, innovative sales and marketing strategies can help keep your rooms filled.
Promoting your Hotel on”Social Media” can help you keep in touch with customers and encourage loyalty, you can leverage from complementary businesses to expand your marketing reach. Local tourist attractions that maintain pages on Social Media may accommodate an advertisement. No matter how much you promote your hotel and slick brochures you distribute, it may be difficult to attract customers if you do not offer at least a few attractive amenities. By partnering with third-party concierge services and video content providers, you can offer customers luxurious services such as personal assistants and maintaining a connection with them via Internet. Touting these perks in your marketing materials distinguishes your hotel from the competition and wins new customers looking for pampering or a special stay.
We at AHAR believe in being creative Instead following someone. Creativity works in all areas & especially when so many people doing the same thing, it is the only way to distinguish you from others. Our strategies are just not based on analytics rather we understand consumer all aspects & then prepare strategies and every employee at AHAR use his creative brain to present out the most fresh of ideas.
If your hotel offers meeting or conference space, you can market your property by catering to event planners. Cater to professional organizers, and you may be able to submit a news release. If you are experienced with event planning, you may consider volunteering for speaking engagements at conferences that cater to event planning. Be sure to offer useful, relevant information in addition to marketing your hotel, however, as relevance helps planners keep your property in mind.
If you want to sustain a position in today’s cutting edge environment then being creative is the most important thing & we truly believe that. One creative idea is powerful enough to transform your Hotel’s Success.